You Have To Post Multiple Times A Day

When it comes to social media, you should always plan. You should put together an editorial calendar a month in advance. 
On the way to building a social media strategy, answer the question, “Who is my audience?” and “What channels is my audience active on?”
From there, determine what unique features on each social channel will be useful for achieving your goals (like the ability to target paid ads so specifically on Facebook).
When it comes to creating content, ask yourself, “What can we say of value to someone that they’d want to interact with?”

You Have To Post Multiple Times A Day

You need to post consistently, but you don’t have to post multiple times a day. Most studies agree that once per day is optimal, with a maximum of two posts per day. 

Hashtags Are Essential For Every Post

The point of hashtags is to join together common conversation threads. They can help you find followers that align with your brand. So while it’s nice to have a hashtag for an event, like a webinar or a trade show, don’t lose your mind if it doesn’t become a trending topic.